Prima invests £7.25m in site refurbishment

Scottish hotel interior design firm ICA worked with Prima on the refurbishment of the Royal Terrace property

Scottish hotel interior design firm ICA worked with Prima on the refurbishment of the Royal Terrace property

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PRIMA Hotel Group has invested £7.25 million in its flagship property on Edinburgh’s Royal Terrace as it looks for a slice of the business travel market.

The refurbishment project was combined with a new ­alignment under the Crowne Plaza brand,

The firm, which owns six other four-star hotels across the UK, worked with Scottish hotel interior design firm ICA on the refurbishment of the 97-bedroom hotel, which “aimed to blend the property’s 19th century grandeur with a contemporary fresh feel”.

Prima’s chief executive, Liam Walshe, said: “Crowne Plaza is a very distinct brand that is tried and tested in many great cities across the world and provides us with access to an impressive global network and a high quality guest offering.

“For the refurbishment, it was important that we let the building and the grandiose surroundings speak for themselves by keeping the interiors sleek and classic.”

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