IN A world full of doom and gloom, one Scottish publisher has teamed up with poet and broadcaster Pam Ayers to promote its “warm and upbeat content”.
My Weekly, printed by Dundee-based DC Thomson, has signed up as the sponsor of afternoon programmes on Freeview television channel ITV3, which features shows including Agatha Christie’s Marple, Heartbeat and A Touch of Frost.
Ayers will write the scripts for the advertisements and will appear on screen. Neil O’Brien, DC Thomson’s head of publishing, said: “This campaign is about raising brand awareness – we believe that its warm and upbeat content is still a winner in today’s market.”
My Weekly editor Sally Hampton added: “The ITV3 afternoon audience offers the ideal fit for My Weekly’s target market and Pam Ayres is the ideal ambassador for our brand – a strong, inspiring, modern woman, like our readers.”
Arran shows darker side
ARRAN Brewery is showing that it’s not just Innis & Gunn and Williams Bros that are going down well in North America.
The island micro-brewery put its Arran Dark on show at the Cask Days 2013 beer festival in Toronto, Canada, and attracted the attention of drinks blogger Robin LeBlanc – better known on the internet as “The Thirsty Wench”.
“This really took me to my happy place,” writes the Thirsty Wench. “Whenever I try a brown ale, I expect a certain flavour. Rich, mild, warming, slight fruit taste with a dry finish at the end. This beer had it all and was a wonderful experience. I could honestly have had that all day and be perfectly content.”
Veronica Michaluk, international marketing manager at the brewery, said: “Our beers have been very well received in Canada where they have their own thriving craft beer industry and this is praise indeed.”
Arran plans to capitalise on its success by selling beers in Canada from next year
On the buses for Prentice
PRENTICE Coaches has won the race to put the first of a new breed of vehicle on the road. The Haddington-based firm, set up by father-and-son team Don and Ross Prentice, has bought the first road-registered Plaxton “Leopard”.
The 29-seater coach will join Prentice’s Plaxton “Cheetah”. The two coaches cost the firm £350,000 in total.
Ross Prentice said: “We are thrilled to be bringing these ‘big cats’ to the roads of Scotland. We were sworn to secrecy for months. It has been an exciting build up.”
Pastures new for Askeland
AND finally, we bid a sad farewell to senior business correspondent and columnist Erikka Askeland, who has left The Scotsman and Scotland on Sunday to become deputy business editor at the Press & Journal in Aberdeen.
Erikka – originally from Canada – spent five-and-a-half years on the business desk in Edinburgh and will be sorely missed by her colleagues, who marked her departure with gifts including an Ordnance Survey map of Aberdeenshire and an I-Spy book on minerals, rocks and fossils to help her acclimatise to life in Europe’s oil capital.