Domino’s hails rise in online sales

Domino's saw a big rise in online orders. Picture: Jane Barlow

Domino's saw a big rise in online orders. Picture: Jane Barlow

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Sales growth at Domino’s Pizza has accelerated over the past three months as more customers order their takeaways online.

The pizza delivery firm yesterday said that UK like-for-like sales rose by 6.4 per cent in the first half of the year, up from 6.1 per cent in the opening quarter.

The FTSE 250 firm also hailed the performance of its Irish and Swiss businesses, where it is the master franchise holder.

In Germany, the group said that it would put some of its company-owned stores into the hands of its franchisees to improve their performance.

Germany is a relatively new market for the company, which has been using its corporate branches to test menus. But full-year losses at the stores are expected to be up to £3 million above previous predictions.

Chief executive Lance Batchelor said: “With the majority of our business coming via web and mobile platforms, we are now truly an online retailer.”

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