SHARES in Sports Stars Media (SSM) jumped 10 per cent yesterday after the Portuguese-based animation and media outfit signed up footballer Cristiano Ronaldo to front a computer game.
The Aim-quoted penny stock said the product, The Game by Ronaldo, would involve players forming five-a-side football teams and then competing with each other. The game would be free initially but players would then have to pay a fee to progress through its tournaments.
SSM chief executive Ruben Dias said: “The launch of The Game by Ronaldo will enhance the sales potential of all of our sports and media products worldwide. With the development of our four main product lines either launched or ready for launch and the positive reaction of broadcasters and distributors, we expect to begin earning revenues in the near future.”
In March, SSM signed a deal to sell a cartoon starring Chelsea manager Jose Mourinho to Portuguese broadcaster SIC. The show, Mourinho and the Special Ones, will begin on 31 August.
Shares in SSM closed up 0.08p at 0.8p, having hit 0.88p earlier in the session.