Beattie grows LinkedIn team

By TERRY MURDEN
Published on 07/12/2012 00:00

MEDIA relations company Beattie Communications is hiring ten executives for its fast-growing LinkedIn marketing team to work with business-to-business clients.

Chairman Gordon Beattie said: “Most people see LinkedIn as a networking site for corporate executives. We see it as the most powerful platform ‘b2b’ companies can use for winning new business. As a sales lead generator, it leaves Facebook and Twitter for dead.

“We have been piloting its use for months with our b2b clients and the impact on their businesses has been significant. So we are going to triple the size of our LinkedIn marketing team.”

The Beattie team develop LinkedIn marketing strategies that involve contact development, messaging, one-to-one communications, data mining and advertising.