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Adidas reiterates its 2015 sales forecast

Adidas made the kit for the 2012 British Olympic team starring Jessica Ennis. Picture: Getty

Adidas made the kit for the 2012 British Olympic team starring Jessica Ennis. Picture: Getty

  • by PETER RANSCOMBE
 

GERMAN sportswear maker Adidas yesterday reiterated its 2015 sales and profit targets as it tries to bounce back from September’s profit warning.

The company, which is the world’s second-largest sporting goods producer behind Nike, told an investors day that it aimed to sell €17 billion (£13bn) worth of goods in 2015 and return am operating profit margin of 11 per cent.

Herbert Hainer, chief executive at Adidas, which made the kit for the 2012 British Olympic team, starring Jessica Ennis, said: “We will again accelerate our growth and focus on profitability.”

Adidas, which owns the Reebok brand, also issued its first forecast for 2014, predicting that sales will rise by a high single-digit percentage in currency neutral terms and a one percentage point rise in its operating margin when compared to 2013.

In its current financial year, the group expects to grow sales by “a low-single-digit rate on a currency-neutral basis” and post an operating profit margin of 8.5 per cent.

 

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