Hovis enjoys excellent sales
HOVIS bread has continued to enjoy "excellent" sales and market share growth since its recent re-launch.
The brand's owner, Premier Foods, said that its continued investment is paying off.
It also said that its chilled division is enjoying good growth of both Quorn and its retailer-branded products, although it admitted that profitability has been reduced by the high level of marketing investment and increased manufacturing costs in the meat-free business.
Its grocery division is also showing "good growth", driven by product launches.
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Sunday 19 February 2012
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