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MORTGAGE comparison site www.mform.co.uk, created by former Ernst & Young accountant Eamonn Rice, has secured partnership deals with personal finance website This Is Money and Glasgow-based broker moneyQuest.
This is Money will supply mortgage comparison content to nearly 900,000 visitors a month, and is the first move into distribution partnerships for mform.co.uk since its launch in November 2006.
Rice, mform's chief executive, admitted these were "turbulent times for the mortgage industry" and said this made it more important that consumers had as much information as possible.
The firm has appointed moneyQuest as a broker partner to improve the advisory service that it offers.
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