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Grocery spending slows as purse strings tighten

SHOPPERS are cutting back on their grocery spending as pay freezes and fears over interest rate rises force households to keep their wallets shut, figures yesterday revealed.

Growth in the grocery sector fell to 2.6 per cent in March from 3.9 per cent in February, according to market researchers at Kantar Worldpanel.

The drop marks the first time since July 2009 that the sector's growth rate has fallen below that of grocery price inflation, which now stands at 4 per cent.

Ed Garner, director of Kantar Worldpanel, said: "While there are no signs yet of the explosive growth in economy own-label ranges that we saw in 2008, there are now clear indications that value-for-money is driving retailer performance."

Discount retailers Aldi and Lidl posted double-digit growth but this rise came from existing shoppers spending more, rather than from new customers.


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