Smart move: Domino’s cashes in on TV deals
Picture: ITV
PIZZA delivery firm Domino’s has managed to grab a greater slice of the market thanks to TV sponsorship and booming sales via smartphones.
The firm yesterday said sales at its 604 stores open for more than a year were up 3.6 per cent in the fourth quarter to 25 December, compared with 3 per cent growth for the year as a whole. Booming online trade has been fuelled by the increased use of smartphones, which drive 12.6 per cent of the group’s web-based orders.
Domino’s, which has benefited from sponsorship deals with ITV shows including Red or Black and Britain’s Got Talent – hosted by Ant and Dec, pictured– said it had entered 2012 with “confidence and optimism”. Market expectations for full-year profit range between £40.7 million and £43m, with the average forecast at £42.1m.
Brokerage Peel Hunt said: “This fourth quarter of low, single-digit like-for-like growth confirms that Domino’s is a good, but not an exceptional, performer.”
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Thursday 23 February 2012
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scottyt10@comcast.net
Thursday, January 5, 2012 at 07:22 PMDomino's is one of the worst pizzas in America; it must be made a whole lot better in the U.K. Have never heard anyone I've talked to recommending this pizza.
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