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Irn-Bru maker Barr eyes 6% rise in sales

Irn Bru bottles in the production hall at AG Barr's Irn Bru factory in Cumbernauld. Picture: PA

Irn Bru bottles in the production hall at AG Barr's Irn Bru factory in Cumbernauld. Picture: PA

  • by PERRY GOURLEY
 

SOFT drinks maker AG Barr has said it is on track to grow full-year revenues by 6 per cent to about £252 million after a strong final quarter.

The owner of brands including Irn-Bru and Tizer added that trading in the final three months of its financial year is expected to be ahead of the overall market, with revenues up 5.5 per cent.

Cumbernauld-based Barr, which last year pulled the plug on a planned merger with rival Britvic said: “Our core brands continue to respond positively to our ongoing investment and development actions despite the increased intensity of price-driven competition in all of the major trade channels.

“Underlying margins have improved versus the prior year, however planned increases in levels of investment in marketing and promotion have capped further margin progress in the final quarter.”

Barr, led by chief executive Roger White, is due to publish its annual results on 25 March. Shares closed up 4.5p at 614p.

 

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