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Ikea introduces a personal touch

SINCE it first arrived in the UK 25 years ago, the Swedish furniture joint IKEA has revolutionised the way we see home furnishing.

As well as getting us all to embrace the flatpack, some would say the popularity of Ikea has meant many of us have the same sort of stuff.

But to mark its silver anniversary the shop decided to celebrate individuality and to show customers how they can customise their homogeneous homeware.

Research carried out on behalf of the store suggests the recession is leading to more people spending time at home – and that increasingly people want to give their homes the personal touch.

To illustrate the delights of customisation, graffiti artist Elph and graphic artist James Roper visited the Edinburgh store to demonstrate how a basic Lack table can be transformed into an artistic statement using techniques from comic book art and graphic design.

Working at breakneck speed, the artists spent a day transforming 25 Lack tables which are currently on display in the Edinburgh store. Customers who fall in love with the designs can enter an instore competition to win an Ikea original and take it home.

Store manager Linton Scarborough, said: “We know personalisation and individuality is an important factor in home design and at Ikea we are always looking for ways to inspire our customers and help them live a better life at home. The workshop was designed to give customers hints and tips on how they can add their own personal style to furniture.

“We think the tables Elph and James Roper have created are brilliant and really highlight how you can add your own personal touches and style to our furniture”.

 

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