AN EDINBURGH firm whose technology connects businesses, public bodies and consumers in real time down to postcode level has secured a major contract with Argyll and Bute Council – one of the UK’s most geographically diverse.
The adoption of ForWhereiAm’s information tool follows a pilot project with the local authority.
Council users living and working throughout the region will be able to receive “hyper-local” information such as road closure reports and job opportunities via their PCs and mobile devices.
ForWhereiAm is the brainchild of Nazish Aslam, a graduate of Heriot-Watt University in Edinburgh, who went on to work for FTSE-100 chip developer ARM Holdings.
She has developed technology that creates a real-time message broadcast network, connecting organisations with consumers. It allows interaction with individuals based on where they are, down to their postcode.
Aslam said: “There can be a lot of information noise out there – sometimes you just want to cut through it and see only the filtered, localised information you need, sent straight to you.”
Argyll and Bute’s population of about 90,000 includes those on 23 islands, including Mull and Tiree.