Outfitter ScotlandShop unveils online viewing

ScotlandShop owner Anna White hopes that a five-figure investment will have a 'massive eff�ect' on turnover. Picture: Contributed
ScotlandShop owner Anna White hopes that a five-figure investment will have a 'massive eff�ect' on turnover. Picture: Contributed
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A BORDERS business whose clients include Daniel Craig, Hugh Grant and Rod Stewart is aiming to become a global leader in “e-tailoring” thanks to investment in new technology.

ScotlandShop, which is based in Duns, has invested a five-figure sum to customise specialist design software that will allow customers instantly to see an exact replica of their chosen garment in more than 1,000 tartans and tweeds.

It is likely to be one of the first companies in the UK to offer online shoppers a tool previously only used by fashion designers.

The project, which secured support from Business Gateway Scottish Borders, has taken eight months to come to fruition with support from web development outfit Brightwire.

ScotlandShop owner Anna White said she was hopeful that the investment would pay back with a “massive eff­ect” on turnover, which hit almost £900,000 this year.

White, who set up her venture in 2002 after deciding she no longer wanted to commute from the Borders to Glasgow three days a week, said: “What the programmers have been able to do is adapt the software into a dynamic online tool that allows customers to view the garment in their chosen tartan before they purchase. The software will set us apart from our competitors, offering them something special.”

The firm’s website has now been translated into five languages.