CAB hailing service Gett is preparing to launch business accounts that guarantee a timely taxi for corporate customers in Edinburgh.
Remo Gerber, chief executive in the UK and western Europe, said Gett for Business will be introduced before the end of the year with options for fixed-price tariffs and various tools for managing a corporate account. Employers could, for example, set up a system that automatically records the identity of a user and the specific purpose of their journey, thus cutting out the paperwork of reimbursing staff expenses.
“Those blank receipts will be a thing of the past,” said Gerber, who was in the capital last week speaking at the Opportunity Knocks conference hosted by Entrepreneurial Spark and RBS.
The critical element, however, is the guarantee that a taxi will arrive promptly.
Unlike major rival Uber, Gett – known as GetTaxi until earlier this year – works solely with licensed black cabs and Hackneys. Drivers sign up for the extra business it generates, but during periods of peak demand users may find there are no taxis available.
This has reportedly been the case when the weather is poor, or during rush hour. Additionally, Gerber said Gett was unable to meet all demand during last month’s International and Fringe festivals.
Gett is in the final stages of developing a back-end system designed to prioritise its corporate customers. According to Gerber, business travel accounts for about 40 per cent of all taxi journeys in Edinburgh.
“For the consumers we are working hard every day to get more drivers on board,” he added.
Gett has roughly 200 drivers in Edinburgh, and a further 130 in Glasgow. It launched in both cities seven months ago, during which time the capital has overtaken Manchester as the company’s biggest UK market outside London.
In addition to corporate accounts, Gett is also expanding into other time-saving services via its app, which is available in 32 cities throughout the UK, Russia and Israel, as well as New York City in the US.