Apple chief ‘thrilled’ with record iPhone sales

Share this article
0
Have your say

Apple sold more iPhones in the last three months of 2016 than ever before, the technology giant said in its latest financial results.

Reporting earnings for the end of last year, chief executive Tim Cook said the group sold 78.3 million iPhones in the three months ending 31 December, enabling the company to announce record quarterly revenue of $78.4 billion (£62.4bn).

Tim Cook said Apple was 'excited' about the tech products in its pipeline. Picture: Neil Hanna

Tim Cook said Apple was 'excited' about the tech products in its pipeline. Picture: Neil Hanna

That marked an increase of 3 per cent on the same quarter last year and saw Apple return to growth after sales dropped last year.

READ MORE: First fall in iPhone sales weighs on Apple revenues

Cook said: “We’re thrilled to report that our holiday quarter results generated Apple’s highest quarterly revenue ever, and broke multiple records along the way.

“We sold more iPhones than ever before and set all-time revenue records for iPhone, services, Mac and Apple Watch. Revenue from services grew strongly over last year, led by record customer activity on the App Store, and we are very excited about the products in our pipeline.”

We are very excited about the products in our pipeline

Tim Cook

200 Voices: find out more about the people who have shaped Scotland

Apple’s latest smartphone, the iPhone 7, went on sale in September, and the latest results offer the first insight into consumer response.

However, there was also a notable increase in iPad demand – Apple’s tablet computer had seen declining sales in recent years – with the number jumping to more than 13 million compared with around 9.3 million in the previous quarter.

Apple is expected to reveal the next version of the iPhone – which marks its tenth anniversary this year – in September.

Click here to ‘Like’ The Scotsman Business on Facebook