Whisky tipple Magnum goes great guns

Steve Horne and Lee Schofield of Magnum's UK agents RTMSS go for a trip in a branded taxi in front of Harvey Nichols in Edinburgh. Picture: Graham Clark

Steve Horne and Lee Schofield of Magnum's UK agents RTMSS go for a trip in a branded taxi in front of Harvey Nichols in Edinburgh. Picture: Graham Clark

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MAGNUM, the Scottish-prod­uced cream liqueur made from Speyside malt whisky, is celebrating new contract wins with high-end retailer Harvey Nichols and Historic Scotland.

The Harvey Nicks deal initially puts the tipple on the shelves of its four key stores, including its flagship outlet in Knightsbridge, London, and sole Scottish store in Edinburgh.

The brand will be further promoted at these sites through a series of in-store sampling sessions with potential to roll it out to remaining Harvey Nichols premises in Birmingham, Bristol and Dublin.

Meanwhile, through the agreement with Historic Scotland, Magnum will now be available in the retail outlets at key Scottish historical sites, including Edinburgh, Stirling and Urquhart castles and Skara Brae in Orkney.

The new contracts are set to give a significant boost to Magnum’s production, which is forecast to rise to more than 250 cases or 3,000 bottles a month before the end of this year.

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