The owner of Tennent’s Lager today announced a 12-month price freeze for independent on-trade customers in Scotland.
Tennent Caledonian, which also brews Caledonia Best, Heverlee and Magners cider, said the move was aimed at helping those pubs and restaurants “at the heart of our communities”.
The price freeze was announced as Tennent Caledonian, owned by Irish drinks group C&C, said it was rebranding its Wallaces TCB sales and distribution arm under the Tennent’s banner.
Tennent’s managing director Alastair Campbell said: “Scotland’s pubs, club, hotels and restaurants are at the heart of our communities and part of the social fabric of our cities, towns and villages. Throughout our rich history dating back hundreds of years, Tennent’s has been the strongest supporter of Scotland’s licenced trade, and today we re-emphasise that commitment.
“We understand the challenges they’re facing and, while other brewers have announced price increases to the trade, we are pleased to freeze the wholesale list price of our leading draught brands including Tennent’s Lager, Caledonia Best, Magners Original Ice Cold Cider, Heverlee and Menabrea for the year ahead. This is further evidence of our support of the trade, allowing owners to direct greater investment into their businesses and help sustain jobs.”
C&C acquired Irvine-based drinks wholesaler Wallaces Express in March 2014, with the business trading as Wallaces TCB since that deal.
Campbell said: “We’ve listened to our customers and will be placing the iconic Tennent’s name back at the heart of our business. With Wallaces Express trading since 1875 and Tennent’s since 1556, we have a proud shared heritage of serving Scotland’s independent on-trade and we look forward to continuing this.”