Social enterprise bed firm celebrates distribution deal

Celebrations of Turriff boss Robert Stephen, left, with Glencraft's Graham McWilliam
Celebrations of Turriff boss Robert Stephen, left, with Glencraft's Graham McWilliam
Share this article
0
Have your say

Glencraft, which manufactures and supplies bespoke and handcrafted beds and mattresses, has secured a deal with Aberdeenshire department store Celebrations of Turriff to distribute its products, saying the agreement marks a “step-change” in its business strategy.

Aberdeen-based Glencraft, which supplies mattresses to hotels including Gleneagles, and The Bonham in Edinburgh, is a social enterprise with about 80 per cent of its 45 staff disabled or disadvantaged.

It said it is looking to work with retailers to grow across the north-east and beyond, and its general manager Graham McWilliam said the company believes teaming up with “other well-respected and trusted independent stockists is a way in which we can further grow awareness of our brand, the products we offer and our heritage”.

READ MORE: Pioneering bed plant for the disabled bounces back after closure

Celebrations of Turriff boss Robert Stephen said: “I was hugely inspired when I visited Glencraft’s factory – the level of craftsmanship that goes into making each and every bed is admirable.”