Social Bite sinks teeth into corporate catering market

Social Bite's Alan Mahon, centre, with Spoonfed co-founders Willie Biggart, left, and Murray McNicol. Picture: Dominic Cocozza

Social Bite's Alan Mahon, centre, with Spoonfed co-founders Willie Biggart, left, and Murray McNicol. Picture: Dominic Cocozza

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Sandwich chain and caterer Social Bite has booked a healthy rise in revenues thanks to the adoption of a new software system from Livingston firm Spoonfed.

Since rolling out the technology, monthly sales from the social enterprise’s corporate catering business are said to have leapt from about £7,000 to £70,000.

Corporate catering has become the venture’s biggest revenue generator, accounting for 50 per cent of overall trading. It has also seen a 25 per cent increase in average order value over a six-month period. All of Social Bite’s profits go to good causes.

READ MORE: Duchess of Rothesay visits Social Bite in Edinburgh

Prior to using Spoonfed, the social enterprise was using a paper and spreadsheet system to receive corporate orders, relying on staff members to answer the phone and take orders by hand. This system became complicated and prone to error.

Alan Mahon, director at Social Bite, said: “Since adopting Spoonfed’s software, our corporate image has vastly improved and we have seen continued customer satisfaction and confidence in our offerings.

“The exponential increase we have seen in corporate catering is incredibly encouraging for us as a social enterprise. The more profit we make, the more we can contribute to the heart of our cause, which is to donate 100 per cent of our profits to homeless initiatives in the community.”

READ MORE: Monday interview: Willie Biggart, co-founder and MD of Spoonfed

Spoonfed runs a cloud-based system used for online ordering, production planning, route planning, invoicing and email marketing, bringing these logistics together into “one integrated solution”.

Willie Biggart, managing director at Spoonfed, said: “With Social Bite we saw an opportunity for them to revamp their corporate catering order process with the help of our software, and we’re delighted that they have seen such outstanding results.

“Social Bite does brilliant work within the homeless community and we wanted to ensure that they could continue to do this with the help of Spoonfed.

“As a result, we incorporated the option to ‘suspend’ items like coffee or sandwiches, meaning companies placing corporate orders could reserve items to give back to the homeless community, all with just a couple of clicks.”

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