Next warns on earnings as cold weather dents sales

Next said the cold weather had hit demand for clothing. Picture: Louisa Collins-Marsh/PA Wire
Next said the cold weather had hit demand for clothing. Picture: Louisa Collins-Marsh/PA Wire
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Retailer Next has warned that full-year profits could take a hit after sales for the first quarter fell 0.9 per cent.

Takings at the chain’s high street shops plunged 4.7 per cent as it pointed to March and April’s cold weather dampening demand for its clothing. The company also said the lacklustre figures could indicate a wider slowdown in consumer spending.

“The poor performance of the last six weeks may be indicative of weaker underlying demand for clothing and potentially wider slowdown in consumer spending,” Next said in a trading statement.

Sales at its Directory catalogue business were up 4.2 per cent.

READ MORE: Scotland’s biggest Next store coming to Lothians

Next cut its annual full-price sales guidance to between minus 3.5 per cent and plus 3.5 per cent, also warning that pre-tax profit could fall by as much as 8.9 per cent to £748 million.

Its estimate at the higher range is a 3.7 per cent rise to £852m.

While Next said that this week’s better weather had seen an improvement in trading, it nevertheless warned that it is possible that “sales will deteriorate further”.

Chief executive Simon Wolfson warned in January that 2016 would be challenging after the firm reported a sales slump over Christmas.

READ MORE: Fashion chain Next sends jitters through high street

Julie Palmer, partner and retail expert at Begbies Traynor, said: “Previously an example of stability in an otherwise rocky UK retail sector, Next has without doubt hit a rough patch, announcing its third cautionary statement in a row.

“Adding to its woes, Next has failed to maintain the support of its historically loyal shareholder base, with the group’s share price plummeting more than 30 per cent since the start of the year, as investors seemingly took their profits and ran.

“Worryingly the upcoming EU referendum could further dampen the retailer’s spirits as both consumers and investors alike take a more cautious approach to their finances ahead of the Brexit vote.”