Jimmy Choo has put itself up for sale as part of a strategic review, with the firm tipped to be sold for over £700 million.
The luxury shoe brand today said it has decided to conduct a review of the various options open to it, including a sale, in order to “maximise value for its shareholders”.
Shares in the firm leapt more than 8 per cent in morning trading on the back of the news. Its board is working with Bank of America Merrill Lynch and Citi on the deal.
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It is thought that Jimmy Choo, which listed on the London Stock Exchange in 2014, will attract the attention of rival luxury houses and big-hitting Chinese, Middle Eastern and Russian buyers.
“The board of Jimmy Choo announces today that it has decided to conduct a review of the various strategic options open to the company to maximise value for its shareholders and it is seeking offers for the company,” Jimmy Choo said in a statement.
The brand’s largest and controlling shareholder, JAB Luxury, has thrown its weight behind the sale process, although the company added that it is not yet had any approaches or offers.
JAB, which holds over 67 per cent of Jimmy Choo, also owns doughnuts firm Krispy Kreme and beauty company Coty.
In March, Jimmy Choo cheered record revenues and profits thanks to a boost from the Brexit-hit pound and strong sales across Asia.
The designer firm saw annual revenues climb 15 per cent to £364m in the year to the end of December, while earnings lifted 16 per cent to £59m.
Jimmy Choo, which has more than 150 stores worldwide and counts Jennifer Lopez, the Duchess of Cambridge and Beyonce among its fans, also saw growing sales at its men’s division, which accounts for 9 per cent of revenues.