Venerable Edinburgh jeweller Laing is investing £1.3 million on the move to a flagship store in the city.
Owner and chairman Michael Laing said the relocation from Frederick Street to George Street was “the fulfilment of a dream”.
Work on refurbishing the George Street site, previously occupied by Barclays Bank, will begin next month.
Laing said: “This property is the perfect setting for us.
“We have been looking for the right location for Laing on George Street for many years now, but suitable properties don’t often come onto the market.
“This is one of the most significant corner sites in the city – we see huge potential for this property as it’s very much a blank canvas at the moment. It also gives us the opportunity to bring back some of the Georgian grandeur that you would expect in a World Heritage site.”
Laing’s watch boutique will remain at its separate showroom on Frederick Street.
The firm, Scotland’s oldest family jeweller, also has stores in Cardiff and Southampton which operate under the Parkhouse brand.