Kate Moss is launching her own line of accessories for smartphones in an exclusive deal with retailer Carphone Warehouse.
The supermodel’s “fashion tech” line will launch this summer and will target the £210 million-plus accessories market in the UK. Moss said: “My phone’s as much a part of my look as my bag or shoes, and yet there’s so little choice out there.”
In fact, more than 14 million mobile accessories were sold in the UK last year, but Carphone Warehouse says consumers are “crying out for something different”.
Its research found that women are now driving the mobile market, adopting smartphones at a faster rate than men.