Jessops, the rejuvenated photographic business chaired by Dragons’ Den star Peter Jones, pictured, is branching out with a series of stores located inside Sainsbury’s supermarkets.
The high-profile entrepreneur, who alongside a group of investors bought the Jessops brand and other assets from administrators in January 2013, said he would bring “unique new services” to Sainsbury’s shoppers, including a junior photography club for under 18s.
The first three locations have been confirmed – Newport in South Wales, Waterlooville and Maidenhead. Other sites are likely to follow.
Jones said: “This is a very exciting landmark deal for Jessops. It is a natural next step for our multi-channel strategy which is all about giving consumers the choice on how to buy.”
Jessops – founded in 1935 in Leicester by Frank Jessop – saw 187 branches close when it fell into administration. The relaunched business currently has 28 sites.