Highland Spring taps Whitespace to ‘rejuvenate’ brand

Whitespace has won the Highland Spring strategic creative account. Picture: Contributed
Whitespace has won the Highland Spring strategic creative account. Picture: Contributed
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Edinburgh-based creative agency Whitespace has won a contract to take bottled water firm Highland Spring on a “brand rejuvenation journey”.

The appointment to handle Highland Spring’s strategic creative account follows a competitive pitch by Whitespace, which won the company’s digital marketing account in 2011.

Karen Crowley, head of consumer marketing at Perthshire-based Highland Spring Group, said: “The brand has invested heavily in recent months in consumer insight that has given us an in-depth blueprint as to what consumers want from their bottled water and what Highland Spring needs to do to leverage its strengths.

“We’re at the start of a brand rejuvenation journey which we’re all really excited about and we are extremely pleased to be working with the talented team at Whitespace.”

READ MORE: Annual sales rise past £100m at Highland Spring

Whitespace managing partner Iain Valentine added: “We are excited to continue our growing relationship with Highland Spring, a fantastically successful UK brand. This appointment reflects the investment we have made in our planning and creative teams; it means we can deliver a truly integrated approach for the brand across traditional and digital channels.”

The firm, which was last month named agency of the year at the Scottish Design Awards in Glasgow, employs more than 80 people in Edinburgh and is looking to establish a presence in London within the next 12 months.