Height of fashion: Asos sitting pretty as growth rockets

ASOS had a good Christmas period and saw figures rise

ASOS had a good Christmas period and saw figures rise

Share this article
Have your say

Online fashion house Asos kept up its stellar growth over Christmas with a 41 per cent jump in December sales.

Chief executive Nick Robertson said a better-than-expected 34 per cent rise in UK sales was driven by investment in the clothing range, lower pricing and a better conversion rate of site visits.

International sales grew 47 per cent while the group’s attention to price led to a slight fall in gross margin.

Overall, Asos despatched more than two million orders worth £78 million in December.

Robertson added: “We remain positive in our outlook for 2012-13 as we continue our journey to becoming the number one online fashion destination for twenty-somethings, globally.”

Analyst Andrew Wade, at stockbroker Numis, said the margin fall would hit profits, although he kept his “add” recommendation on the shares, which rose 46p to 2,700p.


Back to the top of the page