Maverick beer maker BrewDog has opened the doors to its latest bar, promising Hong Kong residents and visitors a “mega soul food menu” alongside a line-up of craft ales.
The Aberdeenshire brewer, founded in 2007 by business partners James Watt and Martin Dickie, now runs more than 40 bars in the UK and overseas, as well as exporting to 55 countries.
The opening of the Hong Kong outpost, on Hollywood Road in the Central district, marks BrewDog’s second bar in Asia, following the launch of BrewDog Roppongi in Tokyo.
Locally sourced beers from artisan brewers Young Master, Moonzen and Kowloon Bay Brewery will feature alongside BrewDog stalwarts such as Punk IPA.
Watt said: “Hong Kong is an incredibly multicultural, fast-paced assault on the senses.”