The shelves of Asda’s Scottish branches are to be filled with 25 new craft beers after the supermarket struck deals totalling £850,000 with 13 suppliers.
The Walmart-owned retailer said that as a result of adding the likes of WooHa Brewing Company, Loch Lomond Brewing and West Brewery, its stores north of the Border will now stock more than 75 Scottish beers, ales and ciders.
Brian O’Shea, Asda’s regional buying manager for Scotland, highlighted the growth of the craft beer market and said: “The new lines we have launched are all premium quality and will give customers a new more local choice.”
Chris Miller, director at the Craft Beer Clan of Scotland, which helped the supermarket join forces with nine of the brewers, said: “To be able to bring so many new brand listings to the supermarket stores across Scotland has been a great opportunity as we continue to build on Scotland’s reputation as a world-class producer of drink.”
Heather McDonald, owner of WooHa, added: “Although we’re currently one of the youngest microbreweries in Scotland, having just celebrated our first anniversary, this new deal is a great example of the commitment to supporting Scottish suppliers no matter how big or small.”