New legal affairs director for Scotch Whisky Association

Alan Park has been promoted to become the SWA's new legal affairs director. Picture: Contributed

Alan Park has been promoted to become the SWA's new legal affairs director. Picture: Contributed

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The Scotch Whisky Association (SWA) has named Alan Park as its new director of legal affairs.

The trade body said Park, who has been promoted from the role of senior legal counsel, replaces Magnus Cormack who is leaving at the end of this month after 33 years’ service.

Park joined the SWA 13 years ago and has been responsible for safeguarding the Scotch whisky industry from unfair competition and trademark infringements around the world.

READ MORE: Tackling the trade in fake Scotch whisky

Scotch whisky is a geographical indication, meaning it must be produced in Scotland in line with UK law from water, cereals and yeast and matured for at least three years.

“Since 2003 I’ve been committed to protecting Scotch from unfair competition and helping tackle the issue of fakes in several markets across the globe,” Park said.

“I have always been passionate about working for such a fantastic industry and it will be a privilege to lead the legal affairs team as we ensure Scotch retains its status as a world-leading spirit drink of the highest quality.”

SWA chief executive David Frost added: “We wish Magnus Cormack all the best for the future and thank him for his many years of sterling work for the SWA. And I’m delighted that Alan Park has agreed to step up to the position of director of legal affairs.

“I’m sure he’ll continue the excellent work of Magnus in safeguarding Scotch whisky around the world.”

The organisation is currently recruiting another legal counsel to succeed Park, who will lead a team of four legal counsel, one paralegal and two departmental assistants.

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