MacRoberts picks start-up Stance for brand revamp

MacRoberts marketing director Stuart McMillan
MacRoberts marketing director Stuart McMillan
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Commercial law firm MacRoberts has revamped its brand and website with the help of Stance, the start-up digital agency based in Edinburgh.

Stance, founded last year by advertising and marketing industry veteran Neil McKie, was tasked with assisting on the creation of a new look and feel for the practice’s website by MacRoberts marketing director Stuart McMillan.

“We were very impressed with Stance as a young and hungry business,” McMillan said.

“Its ideas on how we should project our progressive and developing firm fitted perfectly with our own and we are delighted to have helped a local and relatively new business become more established.”

McKie added: “We have created something that is contemporary in design, is clear and makes really good use of imagery. It is also future-proof so it will grow with the firm.”

MacRoberts, which employs about 220 people in Dundee, Glasgow and Edinburgh, also brought in Scottish photographer Christina Kernohan for the brand refresh.