One in eight people who are interested in the Lloyds retail share sale are first-time investors, according to a survey conducted by stockbroker Hargreaves Lansdown.
Since the UK government announced the offer on 5 October, 170,000 people have registered with the broker for updates on the process.
Hargreaves said one in five expressing interest participated in the large-scale privatisations of the 1980s and 1990s.
Senior analyst Laith Khalaf added: “The Lloyds share offer has clearly captured the imagination of first-time investors, as well as the original generation who took part in the privatisations of the eighties and nineties.
“This demonstrates how high-profile public offerings can really motivate people to think about investing for their future.”
Lloyds is forecast to post a rise in quarterly profits tomorrow.
Analysts at Investec expect the bank to report underlying third-quarter pre-tax profits up 4.5 per cent to £2.3 billion thanks in part to lower payment protection insurance (PPI) costs.