MCINTOSH of Strathmore, the Forfar-based food company, has won an £800,000 deal to supply Asda with its macaroni cheese pots.
The family-run firm, which employs 140 people, sells about 70,000 macaroni meals a week and expects demand for its new flavours will see production hit 4.4 million meals a year.
Asda will be stocking the pots in all its Scottish stores and a selection of branches south of the Border. Regional buying manager Brian O’Shea said: “The McIntosh macaroni ranges are premium quality products which are popular with our customers so it’s great to be the first to offer the new flavours.”
Neil Macrae, sales manager at McIntosh, added: “This is a very exciting opportunity which will bring our products to a much wider audience, enabling more people to enjoy a taste of Scotland. It’s fantastic that Asda is supporting our brand and we’re really excited about introducing other flavours.”