Highland Spring spurs tennis thirst

Andy Murray takes a swig of mineral water during a break at Queen's Club. Picture: Steve Bardens/Getty
Andy Murray takes a swig of mineral water during a break at Queen's Club. Picture: Steve Bardens/Getty
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HIGHLAND Spring is expanding its six-year-old partnership with the Lawn Tennis Association (LTA) with the launch of its biggest drive yet to entice more players on to the court.

Television ads will begin airing tomorrow as part of the three-month “Everyone for Tennis” campaign designed to encourage active family interaction. The £1.6 million promotion will also include outdoor advertising, social
media campaigning and special offers on packaging of Highland Spring products.

The bottled water has been an official supporter of the LTA since 2009, the year ­bef­ore its sponsorship deal with Andy Murray came to an end.

Simon Oldham, group commercial director at Highland Spring, said the new campaign is the “natural next step” in the company’s relationship with the LTA.

“We have been involved with many sports over the years, but tennis is the one we are foc­using on now,” Oldham said. “It is a really good platform for us.”