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Bad wrap for Cadbury Schweppes

Consumers have lost confidence in Cadbury Schweppes following a salmonella scare at one of its plants.

Figures from Brand Index, part of the YouGov, show Cadbury's Brand Index, which monitors the reputation of organisations on a daily basis, had fallen to 22, from 44. AC Nielson, the market research company, also reported its UK sales dropped by 5 per cent in the four weeks to 17 June.


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Thursday 24 May 2012

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