Bad wrap for Cadbury Schweppes

Published on Monday 17 July 2006 01:25

Consumers have lost confidence in Cadbury Schweppes following a salmonella scare at one of its plants.

Figures from Brand Index, part of the YouGov, show Cadbury's Brand Index, which monitors the reputation of organisations on a daily basis, had fallen to 22, from 44. AC Nielson, the market research company, also reported its UK sales dropped by 5 per cent in the four weeks to 17 June.