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TOO many medium-sized and smaller companies focus on sales and neglect marketing, writes Tony Harrington. The key to success lies in integrating these two disciplines so that the sales effort feeds off and reinforces the brand, and vice-versa.
It's not an easy time for any Scots business venture to commit itself to a first or second round of funding in such an uncertain time for the international economic climate.
YOU are a busy company managing director. You are attempting to meet the demands of a growing portfolio of clients, but haven’t you forgotten something?
Scottish business is leading the way as it and the rest of society makes advances towards the new economy era, by embracing what amounts to an information technology revolution.
As the year 2001 draws to a close it has already become something of a business cliché when looking at the best way forward, to advise adopting a cautious approach to commercial dealings.
Every company needs visibility but not everyone knows how to get it. This premise is the basis on which the whole edifice of public relations is built. Today, more than ever, complexities abound when companies think about how best to get their messages through to their target audiences, and there are very few companies who wouldn’t benefit from specialist advice.
IT MAY seem odd to hear that companies all too often lose their way because they’re not steering by the right star, so to speak. Every company takes notice of what it thinks to be the key factors that determine its performance and its fate, but on closer and more expert inspection, it may be that it is measuring and trying to set its course by the wrong set of numbers.
Bank of Scotland is set aggressively to attack the business banking market in a clear bid to capture market share from the Big Four clearing banks.
New Scotch Whisky sales figures due out before Christmas will show how that most convivial of drinks is bucking the trend in uncertain times, accounting for more than 20 per cent of all UK food and drink exports.
It’s been said that a successful company’s most valuable asset is the quality, skill and expertise of its staff. Products have finite life cycles, competitors copy good processes but great staff are irreplaceable.
Predictive marketing company Quadstone was spun out of Edinburgh University’s Parallel Computing Centre (EPCC) in 1998 and now has offices in London and San Jose, in the United States.
PERHAPS the biggest sin business managers can commit is to fail to act swiftly when they know that action is required.
Fran Maclean exemplifies the successful training specialist when she sums up requirements of any business venture - you must have a passion for what you do, backed up by a blend of enjoyment and knowledge gained through experience.
Scotland remains in good legal hands with Scottish solicitors continuing to promote the country’s long-standing reputation for innovation both overseas and in the City.
Data security and protection has grown in significance since the events in the US on 11 September. It was already big business globally, but since those terrible events in New York and Washington, the US market alone now stands at an eye-watering $11 billion.