Tesco announces ‘Price Promise’ to win customers
Yesterday, the company said its new Price Promise would compare at the tills the overall cost of a basket of branded, own-label and fresh food against the same or equivalents from Asda, Sainsbury and Morrison.
If the comparison shows the Tesco basket would have been cheaper elsewhere, a coupon for the difference in price, up to a maximum of £10, will be issued automatically when customers receive their receipt.
Advertisement
Hide AdAdvertisement
Hide Ad“We’re the first major retailer in the UK to compare our prices against the branded and own-label prices of our competitors and give customers an automatic coupon for the difference,” said Tesco chief executive Chris Bush.
The Price Promise will also cover promotions including half-price and buy one, get one free offers at Tesco and at other grocers.
Sainsbury has operated a similar Brand Match scheme for about 18 months, but this covers branded products only.
Asda has a Price Guarantee that offers to refund customers the difference, via a voucher, if an online price-comparison website does not show that their shopping is at least 10 per cent cheaper than it would be at a rival.