Tourism body defends its marketing
Fringe promoters were furious at the lack of support from VisitScotland when shows started half way through the London Games.
But the agency decided against a promotional drive similar to one mounted by Ireland.
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Hide AdWilliam Burdett-Coutts of Assembly Theatre said: “We knew years in advance how big a deal the Olympics was going to be. I think it’s been an issue for several years that VisitScotland could be doing more for the Fringe.”
But a VisitScotland spokesman said: “Our marketing is some of the most sophisticated in the world. It isn’t about employing a last-minute, scatter-gun approach. All our research shows the value of carefully targeting the markets that will bring the best economic impact to Scotland.”