Pure bargain as Boots No 7 range found in Poundland

SKINCARE costing up to £8 at Boots is selling for £1 in discount stores under new labels, consumers have claimed.

Customers who bought the bargains in Poundland and B&M peeled off the labels to discover Boots own label No7 and Botanics products.

The MoneySavingExpert (MSE) website investigated after consumers posted their findings on its online forum. It found that Poundland products carrying the Pure label were the most likely to be from Boots.