Letter: Staycation fix
VisitScotland had always tended to be fixated with North America, but post-9/11 it started to recognise the importance of the European market, with outstanding results. More recently, however, there has been an overdependence on our Sassenach cousins travelling North and Scots holidaying at home.
Successful destinations establish their own destination management organisations to bring together public and private sectors in broad and innovative ways. Those that rely on the public sector alone will fail - and quickly.
Benjamin Carey
Chair, Tourism Society Scotland
West Preston Street
Edinburgh