Letter: Hidden successes
The business plan is on track and is designed to enable Edinburgh to be recognised globally as a city in which innovation, learning and culture thrive; one that offers an exceptional quality of life and in which there are considerable opportunities for inward investment, academic study, and leisure and business tourism.
Marketing Edinburgh has built strong relationships formed around co-operation and trust with the council – its core funding from them has been agreed – and with national and city partners such as VisitScotland, Essential Edinburgh and the Chamber of Commerce, and it has won an emerging respect from key sectors and from specific businesses and groups important to the city.
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Hide AdIt has also delivered a number of successful campaigns and projects across the year. We have a great opportunity now to give Edinburgh the structures and tools it requires to promote itself effectively and cannot afford to be distracted in delivering them.
Marketing Edinburgh will be successful, but it needs support from across the city.
We all have a responsibility to ensure that in an increasingly competitive global environment Edinburgh is promoted positively and effectively.
Positive perception is a key element in ensuring the creation and retention of jobs and economic prosperity.
Lucy Bird
Chief executive
Marketing Edinburgh
Edinburgh