Hit internet sci-fi trailer was OneKind of fiction
Using the cryptic message "They're Here" and featuring Star Wars actor Angus MacInnes, the trailer generated thousands of internet hits and sparked a massive online debate.
• Click here to watch the film
However, The Scotsman can reveal that the trailer is actually an elaborate hoax devised by a Scottish-based animal charity.
Advertisement
Hide AdAdvertisement
Hide AdAdvocates for Animals created the teaser viral to highlight its rebranding which sees the charity renamed as One Kind from today.
The small Edinburgh-based team behind the campaign were taken aback by the global response which saw their fake movie website inundated with 6,500 enquiries.
Even the online clock counting down to 10/10/10 received 650 subscriptions.
A leading online movie magazine. Movie Viral.com, even interviewed the fake film's fictional director, Paul Geist.
Sci-fi fans also "translated" fake alien text from the trailer to try to decipher the mystery.
The charity was unapologetic about stringing along sci-fi movie fans to publicise its relaunch.
Chief executive Fiona Ogg said: "We hope they will see the funny side.
"We never expected to get such a large audience for these trailers."