Review: Ford EcoSport joins the baby SUV market

Don't let the 4x4 looks fool you - the Ford EcoSport is strictly front-wheel drive.Don't let the 4x4 looks fool you - the Ford EcoSport is strictly front-wheel drive.
Don't let the 4x4 looks fool you - the Ford EcoSport is strictly front-wheel drive.
FIRST things first, the name. It’s pronounced “echo-sport”, not, “eek-o-sport”, as Scotsman Motoring suggested to a Ford executive at the car’s European media launch. Red faces all round.

Anyway, here’s the lowdown: the eek-o-sport, sorry, EcoSport, will lead Ford’s assault on the baby SUV segment when it goes on sale in May, taking the fight to, among others, the Vauxhall Mokka, Nissan Juke, Renault Captur and other cars with names that wouldn’t be allowed in a game of Scrabble.

Underlining Ford’s push towards building cars all the world can drive, EcoSports bound for the European market are built in India to a South American design. If thoughts of sultry summer evenings in Rio or Rajasthan are lifting your winter spirits, I’m afraid the reality is a little more down to earth.

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The new car shares a lot of its underpinnings with the Fiesta but, from the outside at least, you’ll struggle to spot the similarities. It’s much chunkier and higher-riding than its supermini sibling, with a grille as tall as the Grand Canyon and a purposeful looking spare wheel bolted to the tailgate, just at the right height for Ray Mears to rest an elbow.