Scottish hotel market enjoys February rebound amid strong demand for staycations and Valentine’s Day getaways

Average occupancy rate during the month exceeded pre-pandemic levels, according to latest RSM study.

Scotland’s hotel sector saw demand pick up in February, boosted by half-term holiday staycations and Valentine’s Day getaways, a new report has revealed.

Publishing its latest hotels tracker, RSM UK, the audit, tax and consulting firm, said the nation’s hoteliers would be relieved to see a rebound in activity after a slow start to the year. The data, which is compiled and produced by Hotstats and analysed by RSM, shows that the average occupancy rate jumped to 68.8 per cent in Scotland in February; up from 64.2 per cent in the same month last year and compared with 58 per cent in January 2024, while also exceeding pre-pandemic levels.