These are the top 10 most paying influencer sectors

By Richard Jenkins
Published 7th Mar 2022, 09:04 BST
Updated 7th Mar 2022, 09:05 BST

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Monty Don, presenter of BBC’s Gardeners’ World, has been revealed as the most bankable gardening influencer on Instagram.

New research, analysing just how much top influencers can earn by posting about their favourite hobby, found that the horticulturist and broadcaster could earn an average of £3,570 for sponsored posts.

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That’s 58 per cent more than the next top earner, Darryl Cheng, who could pocket around £2,254 for a sponsored Instagram post. 

On average, the 10 most popular gardening influencers could earn £1,352 per paid post on Instagram.

While gardening influencers are certainly growing in popularity, the research commissioned by Simply Paving has revealed that fitness influencers are leading the way when it comes to earning potentials on Instagram. 

Using data from Influencer Marketing Hub, the paving specialists analysed the estimated earnings of 10 of the most popular influencers across 10 different influencer categories, including gardening, to determine the most valuable type of influencer.