Trendy Edinburgh residents to pull tourists in new marketing campaign

SOME of Edinburgh's most trendy residents have been drafted in to help sell the Capital to tourists around the world.

The "real life" city dwellers, ranging from a breakdancer to an Andy Warhol-inspired model, have been selected as the faces for a major new advertising campaign.

Instead of more traditional campaigns, which have tended to focus on the city's history, This Is My Edinburgh focuses on the contemporary side of the Capital, with its creators saying the aim is to attract a younger, more modern audience.