Tandem Digital: How to fail better at digital marketing
Siobhan Tyrrell from Tandem Digital Marketing on how to fail better at digital marketing:
Success is built on the wealth of analytics, testing and iteration.
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Hide AdThe days of cheap online marketing are pretty much gone. It’s very rarely that a start-up can get the traction it needs based solely on “free” online channels. More established companies are faced with the cost online marketing, whether it’s in time or paid promotion, taking a significant part of the marketing budget. Online paid promotion is increasing, and while still more cost effective than more traditional channels, costs are on the up.